WebCraft MyM Providing Freelancer Training in Mymensingh that includes Search Engine Optimization course at a very affordable price with Opportunity to work
Course Outline: Search Engine Optimization (SEO)
Module 1: Introduction to SEO
1.1 What is SEO?
1.2 Importance of SEO in Digital Marketing
1.3 How Search Engines Work
1.4 Key SEO Terminologies
Module 2: Keyword Research
2.1 Understanding Keywords
2.2 Tools for Keyword Research (e.g., Google Keyword Planner, SEMrush)
2.3 Types of Keywords: Short-Tail, Long-Tail,
2.4 Identifying Target Keywords for Your Niche
Module 3: On-Page SEO
3.1 Title Tags and Meta Descriptions
3.2 URL Structure and Optimization
3.3 Header Tags (H1, H2, H3, etc.)
3.4 Content Optimization for Keywords
3.5 Internal Linking Strategies
3.6 Image Optimization (Alt Tags, File Names)
Module 4: Technical SEO
4.1 Website Speed Optimization
4.2 Mobile Friendliness and Responsive Design
4.3 XML Sitemap Creation and Submission
4.4 Robots.txt and Crawlability
4.5 Fixing Broken Links and 404 Errors
4.6 Structured Data and Schema Markup
Module 5: Off-Page SEO
5.1 Understanding Backlinks
5.2 Link Building Strategies
5.3 Guest Blogging and Outreach
5.4 Social Signals and SEO
5.5 Avoiding Black Hat SEO Techniques
Module 6: Local SEO
6.1 Importance of Local SEO
6.2 Setting Up Google My Business (GMB)
6.3 Local Keyword Targeting
6.4 Local Citations and Reviews
6.5 Optimizing for “Near Me” Searches
Module 7: Content and SEO
7.1 Content Types for SEO (Blogs, Videos, Infographics)
7.2 Importance of Fresh and Unique Content
7.3 Content Marketing Strategies
7.4 User Intent and Content Strategy
Module 8: Analytics and Performance Tracking
8.1 Setting Up Google Analytics
8.2 Using Google Search Console
8.3 Tracking Keyword Rankings
8.4 Measuring SEO Success (Traffic, Conversions)
8.5 SEO Reporting and Analysis
Module 9: Advanced SEO Techniques
9.1 E-A-T (Expertise, Authoritativeness, Trustworthiness)
9.2 Core Web Vitals Optimization
9.3 Advanced Keyword Research Techniques
9.4 SEO for E-commerce Websites
9.5 International SEO and Multilingual Optimization
Module 10: SEO Tools and Resources
10.1 Free vs. Paid SEO Tools (SEMrush, Ahrefs, Moz, etc.)
10.2 How to Use Tools Effectively
Module 11: Common SEO Mistakes and How to Avoid Them
11.1 Keyword Stuffing and Over-Optimization
11.2 Duplicate Content Issues
11.3 Ignoring Mobile Optimization
11.4 Poor Quality Backlinks
Module 12: Future of SEO
12.1 Impact of AI on SEO (ChatGPT, BERT)
12.2 Predicting SEO Trends
12.3 Preparing for Algorithm Updates
Final Project:
- Develop an SEO strategy for a website of your choice, including keyword research, on-page optimization, and link-building plan.
- Present your strategy and results.
This course outline is suitable for beginners to intermediate learners and can be adjusted for professionals aiming to refine their SEO skills.